As an emerging or midsize technology provider, you run a lean, agile organization with a time-to-market advantage over larger firms. But emerging and midsize firms don’t always have the same resources larger enterprises have to tap into the industry's leading IT research and advice.

Gartner for Emerging & Midsize Technology Providers is designed to meet your unique requirements by raising your competitive advantage, with access to the same trusted industry research used by your largest competitors.

For business professionals, including:

• Executive leadership
• Marketing and sales
• Product development
• Market intelligence
• Customer service

Don't Just Level the Playing Field, Seize Real Advantage

Combine the same insight large firms use for strategic planning with your agility as an emerging enterprise:

• Respond to market gaps with breakthrough solutions.
• Spend your scarce R&D dollars wisely.
• Take action coordinated with Gartner market predictions quickly and confidently.
• Understand business and technology trends with Gartner IT Key Metrics Data.
• Align processes and technology with business strategies to deliver value throughout your enterprise.
• Innovate, expand or even replace traditional approaches with completely new solution models supported by Gartner insight and knowledge of what end users really want.
• Know how your competition stacks up. Understand where they excel and where they are challenged.

What You Need to Know Your Market, Your Competition and Your Technology

A broad range of Gartner resources to get what you need, when you need it to grow your business.

• A preference-driven portal helps ensure you receive the data and analysis that is of most importance to you, across a broad spectrum of content.
• Access Gartner Core Research to understand the buying motives of the IT end user. What technologies are they considering? How are they capitalizing on IT to improve business performance?
• Consult Gartner Dataquest for quantitative analyses on market behavior and dynamics.
• Gain insight with Gartner Quarterly Statistics. Access market share statistics on hardware and semiconductors by markets and regions.
• Take advantage of exclusive analysis through Emerging Market, Emerging Technologies, and SWOT reports.
• Use Gartner for Industry Advisory Services to compete more effectively with vertical-specific solutions.
• Apply our Marketing Essentials content, offering advice on how to be successful as a marketing leader including best practices, case studies and how-to frameworks.
• Talk one-on-one with leading analysts. Probe into the research relevant to your strategic planning, marketing and sales requirements.
• Add value across your organization—an unlimited number of users lets everyone who needs the data have immediate access to it.